And the Winners Are… Fourteen Dane County Nonprofits Selected for Goodstock 2009
MADISON, Wis. – Oct. 1, 2009 – Fourteen Dane County nonprofit groups are excited after finding out they will be part of Goodstock 2009, a 24-hour marketing marathon put on by strategic communications agency Knupp & Watson.
"Going into this year’s Goodstock selection process, we were planning on scaling back from last year to give our staff a break," said Jennifer Savino, vice president of Knupp & Watson. "But after reading the applications and realizing the need, we actually ended up selecting more groups than last year."
This year marks the fifth Goodstock, which provides free marketing services to select nonprofit groups. Knupp & Watson staff will work 24 hours straight on Oct. 15 and 16 to complete advertising and public relations projects, including marketing strategy, branding, TV commercials, public relations plans, Web site design and more.
"Nonprofits need our help more now than ever before," Savino said. "The current economy is making it extremely hard for them to serve those who need it most."
The 2009 nonprofits chosen to participate as "Goodstockers" are:
- Ronald McDonald House Charities of Madison, Inc.
- Dane County Cultural Affairs Commission
- Goodman Community Center
- Wisconsin Early Childhood Association
- Community GroundWorks at Troy Gardens
- The Rainbow Project, Inc.
- Domestic Abuse Intervention Services
- Common Threads Family Resource Center
- Family Connections of WI, Inc.
- The River Food Pantry
- Capital Candlelighters
- Walbridge School
- Focuscorp, Inc.
- Child Development, Inc.
New in 2009, Knupp & Watson introduces Goodstock Adopt™, which will give one lucky nonprofit a full year of free advice and marketing materials. The Goodstock Adopt winner will be announced after this year’s Goodstock event.
Over the past four events, Knupp & Watson has contributed over $1.2 million in goods and services to over 40 Dane County nonprofits through Goodstock.
Hear all the latest Goodstock news, including live coverage of the 24-hour event, by following us at: Facebook.com/Goodstock24, Twitter.com/Goodstock24 and YouTube.com/Goodstock24.
Knupp & Watson is a strategic communications agency, offering advertising, marketing, public relations and interactive services. As passionate strategists, they’re on a mission: to create extraordinary ideas that are bigger than brands.